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Coca Cola Aims to Reach the Roots with the WASH PROGRAM Initiative


Have we ever wondered why is it that even though two thirds of the earth is engulfed in water, only 3% of it is consumable? Further, it is the abuse of the available trifle of consumable water that is cause for concern for every one of us. Further, sanitation has been a gripping problem for most developing as well as third world countries in the world. Poor sanitation leads to unknown health degradation and the world is heading towards an endless crusade against these diseases. Probably one every month and also probably, a new virus is emerging out of nowhere as we speak.

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