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Read this Article to Win

Switch on the television and  a popular serial or realty show is in the air. There comes a commercial break and there is a SMS contest and a display pops up at the bottom of your screen with a question announcing your replies can win you mobiles, gadgets and opportunity to participate in the program and what not.  And the question is so easy that even your child is up answering it.  Next, there is a live program or contest and you can call in to answer the question or share your movie song . The excitement of listening to your voice or answering a question or sending a message to your loved one is thrilling. Even better, on a few occasions, a popular actor is waiting for your call to talk to you.  Now you also get an opportunity to decide on the future course of action the serial should take by sharing your views.  Today even the consumer product advertisements ask you to call mobile nos to speak to popular actors endorsing the product. In all the above cases, without any hesitation, you grab your mobile to dial the number given. What is it you gain through this ? What is happening behind the screen?  Read on…

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