On1y Spices and Herbs is the product of Jayanti, a Kolkata based Tea business of Jayantilal Shah in 1940s. Jayanti has evolved with the business scenario and has expanded globally and into multi business conglomerate. Jayanti is one of the main players of herbs and spices, decaffeinated tea and natural caffeine in the Indian market. We were invited to get a personal rendezvous with their spices and herbs and it was a lovely session in close proximity to the gentle aroma and practical application of the seasonings and its value addition.
On1y Spices and Herbs are sourced from the countries of origin in its purest form and processed in India in Coimbatore and Ahmedabad and brought to us in its pristine form. Once we heard this, the immediate thought was its pricing. Surprisingly the beauty of the On1y Spices and Herbs is its pricing. It was a surprise to note that the costliest product in the list is Black pepper sourced in India.
Indian cuisine and food preparation is undergoing a sea change and traditional methods of cooking have been done with but this also spells doing away with many ingredients and processes that spell health in every element. My peppy octogenarian mother-in-law holds onto her values to the level that she demands that every bit of her cooking has her signature in it and no ready-made store-bought powders are ever used in her preparation. Initially, when I came to know about it, I wondered why red chilli should be bought, dried in sun and powdered when we can get it ready-made.