HDFC Bank launched SMe Bank, e-banking service for Small and medium enterprises. Mr. Aseem Dhru, Group Head – Business Banking, Commodity Finance, Rural Banking and Agriculture Lending launched the First SMe Bank in Mumbai as part of its ‘Go Digital’ campaign. It was digital innovation of sorts as we watched the launch through video-conference from Chennai.
This offering alleviates the need for the SMEs to visit the branch making it a seamless offering. It also provides the SMEs to bank 24 X 7 without bothering about the bank’s working hours and reduces the waiting time from few days to hours. Safety and security has received foremost attention from the bank and SMEs can now bank with confidence.