Talk about Indian wedding, a feeling of joy and exuberance gets into our life and as rightly said, a marriage in India is not about getting a girl and boy married, it is a bondage that extends to families. That’s why probably, in India, we have names for relations that go beyond just uncle and aunt. A marriage is an all inclusive event in which the bride and the groom are a part. Today with thematic weddings and ideas that go beyond getting a bride and groom married, expectations and plans keep moving a notch higher and wider. Whatever may be the complaint of those who call extravagant marriages a waste of money, no doubt that it has its own charm and as long as the concerned families do not have a problem, I guess we should not either.
Press releases announce products to the world, the first point of official release of a launch and it forms the basis of its reach to the target audience. In the print world, press releases were released through newspapers and magazines and it served the purpose given the reach of these mediums during that time. With the advent of internet, press releases were also released through websites and we also have specific ones intended to publish PRs. As the internet reach swelled, it has almost become the medium to reach people but few questions still remain – Is the PR reaching the intended audience? Is the PR released in the right time when the product is launched?