Coming from an IT background, I know what it means to work sitting in front of the system utilizing mental energy and staying put for longer hours to accomplish challenging tasks. Having seen the travel from computer languages to mobile apps development today, the journey has not been smooth though people envy us for the money we earn but then the work the job demands is no easy task and carries with it stress, strain, fatigue and the additional overload of sitting in front of the system for hours together. Moreover this is one field we can grow stale on the job if we do not keep us in tune with the latest developments and technology updates. The challenges are many and multifaceted but still it holds the interest of many youngsters aspiring to make it big in this field.
There were times when we aspired to make it to US to work for the environment the firms offered us. Today, in the times when the whole world is looking at India for its Make In India, and Startups, I was shocked and sad to note that the IT pass outs ambition lies in finding their dream job in MNCs who have made it to India to utilize the vast talent pool we have here. On a deeper contemplation, it is the environment that induces them to go for such companies. It is during this time that we received an invite to be a part of a Bloggers meet at Ramco systems to showcase Life At Ramco and their initiatives to improve employee experience and better employee engagement. We went there to see the whole perspective from the Corporate and employee angle and here is our experience.
Press releases announce products to the world, the first point of official release of a launch and it forms the basis of its reach to the target audience. In the print world, press releases were released through newspapers and magazines and it served the purpose given the reach of these mediums during that time. With the advent of internet, press releases were also released through websites and we also have specific ones intended to publish PRs. As the internet reach swelled, it has almost become the medium to reach people but few questions still remain – Is the PR reaching the intended audience? Is the PR released in the right time when the product is launched?