Going through the turbulence of watching the “IP” he was from the day Anu knew him as her dad, was not only emotionally draining but also brought in the sense of insecurity in her as she grew up. For those, who are not aware of the term “IP”, it means Insured person. Anu’s dad worked in a company which had a contract for maintaining sewage lines in the city. Lack of education and commitment towards his family had made him stick to his job for years. Anu got used to seeing her dad changing over from work clothes after a hygiene routine every evening. He would seat her and her brother in his lap and feed them dinner and take them out on a round in his cycle most of the days except those when he was too tired. Anu would smell the anti-germicidal soap that he had liberally used while bathing to make sure he was smelling fine.
E-commerce has moved leaps and bounds from exclusive shopping to even buying needles and stationery through online shopping. Now every industry is looking for avenues to get online and reach their target audience. Innovative social media strategies and marketing concepts are churned out every day to make one stand out from the other. With every industry getting onto the online shopping wagon can precious jewelry be left behind? Now women can rejoice. We can spend hours and even days to have a look at the various options we have, trust me I am thrilled. The smartness of the banks and credit card companies to extend women-centric loans and EMI options, the elusive jewelry we have been eyeing on for such a long time can be ours in no time.