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Jamakkalam, a Traditional Durry, in a New Form

In the middle of all the hullabaloo of western trends monopolising designer avenues and ruling high-end fashion, the exotic Indian handloom emerges unscathed, with an enviable lineage that makes every other modern day fabric look drab in comparison.

Following on the heels of Kancheepuram silk, the illustrious Bhavani jamakkalam from Tamil Nadu has been granted an authorised user label under the GI (Geographical Indication) Act. Once ignored, these fabrics are making a grand comeback by becoming prominent benchmarks.

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