“This is our Wipro, our Infosys and Tata,” Subramanian says, gesturing at each in turn. “We have top business school graduates who plot their prices like they’d analyse the stock market, which is how we can guarantee a good price to our clients.”
Around him, men in brown uniforms are sorting through blue and red milk crates of produce, carefully picking out the spoiled specimens and arranging the rest by size and quality.
“We treat everyone in our distribution chain like they’re from the Fortune 500—whether they’re a big hotel chain or a farmer,” Subramanian says.
A former architect and information technology professional-turned entrepreneur, Subramanian co-founded eFarm with his wife Srivalli Krishnan to address one of the biggest challenges affecting Indian farmers—a broken supply chain.