Jewelry has always been an accessory woman love today and in olden times. The only difference is that uber women see it more as an statement than investment and is particular about the way it looks and the way it adds to their personality. Jewelry brands have taken efforts to innovate to bring the joy of ownership to the owners of their designer products. It is a huge challenge to cater to the varied tastes of the 21st generation women and it is quite interesting to see how brands especially CaratLane offers jewelry to attract the current generation.
E-commerce has moved leaps and bounds from exclusive shopping to even buying needles and stationery through online shopping. Now every industry is looking for avenues to get online and reach their target audience. Innovative social media strategies and marketing concepts are churned out every day to make one stand out from the other. With every industry getting onto the online shopping wagon can precious jewelry be left behind? Now women can rejoice. We can spend hours and even days to have a look at the various options we have, trust me I am thrilled. The smartness of the banks and credit card companies to extend women-centric loans and EMI options, the elusive jewelry we have been eyeing on for such a long time can be ours in no time.
Anyone wanting to make an informed purchase of diamond jewelry needs at least a cursory understanding of diamond grading specs and the 4 C’s of diamonds. These are the standards used when grading diamonds, and ultimately determine their value. They are Cut, Color,Clarity and Carat weight. What follows is a brief description to acquaint diamond shoppers with these essential benchmarks that determine diamond grades.
Note: Click on the Images to have an enlarged view.