Chennai, of late is experiencing a boom in cycle sales. It is surprising as we are seeing a dip in the cost of petrol and in an ideal situation, it must be more of bikes and cars. Looking at the other side of it, seeing the traffic of Chennai, probably a cyclist finds it easy going to reach short destinations in lesser time. For the health and fitness, conscious people, it serves two purpose, travelling and also exercising without sparing time in the daily rigorous schedule. Chennai Focus saw many varieties of cycles in the cycle showrooms in Chennai, showing off their best with larger space and range.
Catching on the rage of themed restaurants coming up in the city, India’s first cycling cafe, Ciclo opens in Chennai. This sounds to be a good marketing technique which will drive business think tank to look at various ways of reaching the customers.