Last decade has seen a surge in mobile sales and mobile brands emerged every quarter from nowhere to make it to the top as most bought topping the sales charts. Mobiles have been one zone where established and new brands have competed on even grounds without that familiarity preference ruling the sales. We can attribute it to the fact that mobile is a new invention and every player in the field is new to it though few might be an established player in other gadgets and appliances. An interesting analogy here – What defines how we look is influenced in majority by what we wear though we are all flesh and blood otherwise. Millennium also saw the emergence of personal gadgets and personalizing cases became a rage. It offered many options for the Uber folk prominent being mobile and laptop cases. Case offered protection and fun and was much cheaper than changing mobiles and laptops and turned out to be trendier. Brands hooked on this opportunity to launch signature mobile cases carrying celebrities, graffiti, merchandise and slowly a simple market grew larger before our eyes.