Category Archives: Technology

Free Interactive Application XENDER Launches New Version

4xXender, a file transfer and sharing application, has announced the launch of its new version – with comprehensive functions and better user experience. Xender attempts to retain its lead as the world’s fastest, most convenient mobile sharing tool that is available free of cost. Xender offers seamless transmission between Android, iOS enabled devices, Windows Mobile, Windows PC and Apple MAC system. Xender, launched sometime in 2013, boasts a current global cumulative user of over 330 million. Of the lot, India shares a staggering 110 million user base, a whopping 33% for a global platform coming from a single country. Xender however, hopes to peg their user base at over 800 million over the next three years.

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Latest Google Maps Introduces Better Features and Navigation

Google today showcased the latest features in Google Maps at an event in Chennai. The session highlighted a range of tips and tricks to help people get around more easily including Multi-stop directions, Offline Maps, Search along route, Real-time traffic (including traffic alerts), Timeline and Local Guides among others.  Make sure to update your Google Maps to see the latest features.

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Sanket Gupta, Product Manager, Google Maps during the demo of the Google Map features

Addressing the media in Chennai, Sanket Gupta, Product Manager, Google Maps, said

Google Maps is not just about navigating from point A to B. Whether traveling for business or on holiday, with friends or family, Google Maps can help you plan your travel, explore your destination and keep you safe. Features like multi-stop directions, offline, search along route etc. can make your travel more exciting and hassle free.

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HDFC Bank Launches E-banking for Small and Medium Enterprises

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HDFC Bank launched SMe Bank, e-banking service for Small and medium enterprises.  Mr. Aseem Dhru, Group Head – Business Banking, Commodity Finance, Rural Banking and Agriculture Lending launched the First SMe Bank in Mumbai as part of its ‘Go Digital’ campaign.  It was digital innovation of sorts as we watched the launch through video-conference from Chennai.

This offering alleviates the need for the SMEs to visit the branch making it a seamless offering.  It also provides the SMEs to bank 24 X 7 without bothering about the bank’s working hours and reduces the waiting time from few days to hours.  Safety and security has received foremost attention from the bank and SMEs can now bank with confidence.

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Fashion Talk: Mobile Cases Mean More Fashion than Mobiles

Last decade has seen a surge in mobile sales and mobile brands emerged every quarter from nowhere to make it to the top as most bought topping the sales charts. Mobiles have been one zone where established and new brands have competed on even grounds without that familiarity preference ruling the sales. We can attribute it to the fact that mobile is a new invention and every player in the field is new to it though few might be an established player in other gadgets and appliances.  An interesting analogy here – What defines how we look is influenced in majority by what we wear though we are all flesh and blood otherwise.  Millennium also saw the emergence of personal gadgets and personalizing cases became a rage.  It offered many options for the Uber folk prominent being mobile and laptop cases.   Case offered protection and fun and was much cheaper than changing mobiles and laptops and turned out to be trendier.  Brands hooked on this opportunity to launch signature mobile cases carrying celebrities, graffiti, merchandise and slowly a simple market grew larger before our eyes.

Designer Mobile Case - Chennaifocus.in

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Nothing Technical: EPSON L455 Simply Delivers its Promise with Ease

L455_01For those gadget savvy, authors and people believing in reading printed text and keeping electronic text in paper form, students working their heads out in projects and a new breed of freelancers and employees working from home under the concept of ‘SOHO’, this product review is dedicated to you.  The product we are talking about is a Printer.  We know that the moment we say Printer, three things pop into our mind – Finding a place to keep it in the computer table, tangled wires and managing the ink from drying so we get it working when we need it most. Trust me, I too belong to this league and I have 3 printers all lying idle. It is a costly real estate keeping it in my ever cramped home of books, papers and gadgets.  It has been a frustrating experience buying a printer with the idea of getting everything done in-house and when we do want to use it, it just does not work, spews ink and ultimately makes you run to a shop to get it printed. So post 2013, whatever printer related work has always been a run to the shop at last minute. A staunch NO to repeated requests for a printer and sometime even laserjets were suggested as an option going by the volume of printing we do. Whoever said we are going towards a paperless world should check our volume of paper used for printing, thanks to every organization we work with who wants hard copies with soft copies. Not to leave out the scanning and copiers aspect, it has been a huge investment of time and money, let me mention it here, it is not to take the copy, but going in search of a shop in an auto or car to get it.

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Introducing a Fantastico GPS based Product, iTag – Anti-Loss and Anti-Theft Device

Travelling today has a lot of strings and if you are travelling with family, most of our time is spent in gathering people, ensuring everyone is comfortable and making sure all their needs are met.  Additionally, safety of baggage takes top priority and in case, it is a longer trip, baggage grows more in number.  Travel times is about one or the other keeping awake to ensure baggage stays with us. Additional care points when taking along elderly people lies in ensuring all their accessories such as spectacles, mobile, medicines go along with them wherever they go.  This is not the issue with large groups alone, even when we are travelling alone or being a frequent traveler in a touring group, we carry a lot of our gadgets such as camera, tripod, mobile, lens, laptops, cards, external HDD and so many to make travel blogging or purpose tours fully covered to have an impact on our audience.

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Technology Talk: #MadeForIndia 360 Security Lite Apps Review

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Computer security has come of age and we have number of security apps to keep our system safe.  As the number of devices accessing the internet grew with the multifaceted evolution of technology platforms, security of our information in these gadgets have left much to be desired. In many of these devices, security aspects are still underestimated and non-existent. Our focus is on the mobiles and its security in this post.

India is a giant pool of talent and we, Indians are spearheading technology revolution across the world. Make In India is bringing up many startups to the fore promising many talents to turn into entrepreneurs and tap on the best of their creativity. This initiative has brought in innovative thinking and one area that has seen growth is IT. As we are seeing home grown products entering the market, this has also created another trend of considering India as one of the important consumer market by global brands leading to customization of products for India with #MadeForIndia pitch. Here we are reviewing one of them, 360 Security Lite Speed Boost by 360 Mobile Security Limited

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Smartphonistan, Where Everyone Has a Smartphone

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Smartphone is a pretty sleek gadget that outsmarts me every time. With all the world knowledge in its pocket, it advises on when should I get up, what should I eat, when is my next appointment, who is communicating with me and what, my social reach, and also takes care of my shopping needs. Wow! Not yet! I have missed out a lot more that makes my life complete, what is wrong in calling my gadget my companion of life? And I just cannot miss it even for a moment. It is always in my hand or around my neck and every odd place it can be when I am busy using both my hands. No way! I will never leave it alone. It needs no personal space and neither do I. My privacy is centered on me and my smartphone, in short, ‘Me’ is ‘me and my smartphone’.  Now a twist to this story, we have a villain who is so serious in breaking our ever lasting relationship, my daughter.

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Design Your Own T-shirt, Creativity is the only Prerequisite

In the 80s and 90s, when we wanted to provide a loving gift to our dear ones, we would draw and paint a greeting card or do some embroidery on the dress to give it the personal touch. With the onset of digital era, customizing key chains, cups, and apparels with photos and graffiti provided a personal touch to the item from the set of options. Websites offering such services took gifting to a different level. We have seen photographs printed on products to make it into an object that goes beyond just buying it and created a connection, an emotional bonding. The next era is about bringing our thoughts and inspiration through the digital medium. Imagine what it would be if we could create our own design and get it printed on a T-shirt. It is a great idea to give shape to your creativity and adds that extra dimension we aspire on to the T-shirt. As an added advantage, if we could sell those t-shirts for a profit, wouldn’t it be a lovely idea? This is what Freecultr offers us. We decided to try their #ExpressYourself activity to see if we could create our T-shirt store and upload our designs there so we could sell them. Read on to get to know about our experience …

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Tech User Talk – New Baby in the Block, LG Nexus 5X

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Think of LG and the first thing that comes to my mind is the relief we got in those days when Samsung and Nokia ruled the  roost with price tags that a commoner found difficult to acquire. Bang came LG with prices that were affordable and features more or less matching the big gamer. That was a period when mobiles were getting into every household and LG made it easier with our vegetable vendor sporting it in her specialized pull purse. And the market grew with many more brands entering the fray. The Nexus family of LG is so dear to us and now it has come out with a new entrant, LG Nexus 5X. We are writing about it in this post and why we chose it for our aunt.. Read on…

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Unboxing the Data Speed Highway – Moving from 3G to 4G


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Airtel launches 4G nationally with a Television Commercial today. Trial run of 4G was already on with customers given a Free 4G SIM. Yes, you are right. We were given a 4G SIM free which was delivered to our home on request. I have heard of high speed internet in the US and always wondered if it will be a possible in our country too. Airtel 4G promises us the capability to experience lightning speeds and something more for all of us. In my experience, it was quite good only that we got so excited with the speed that we ended up watching about 5 movies in a day.

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Astute Product Marketing Strategy through Innovative Social Media Campaigns

ASUS Zenfone2 - Owners Pride

Social media has evolved from being mere contact platforms to innovative business marketing tools. It poses a greater challenge for brands to reach out and be noticed by people in a platform where it takes just few seconds for a user to get drowned in the ocean of news feed, targeted messages and advertisements. Nevertheless, it is a powerful tool and it needs sharp thinking and innovative campaigns by the marketing team to get the talk trending in social media. Trending and staying as a talked about topic is a mantra to better exposure and possible success. To keep the social media guessing and to sustain interest, celebrities are roped in by the brands to launch the product. As in the case of everything that gets overexposed, celebrity launches have also become order of the day and the hype around it subdued.

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