Aircel Innovates with its Campaigns to Attract Consumers
Mobile data has become a tool to connect and fares better than voice data. Aircel invited us for #AircelBlogUpChennai meet at the Part Hotel to give us an insight into the industry statistics and its product offerings. It was an interesting meet with Mr. Sunil Kuttam, Head – Data Devices taking us through a presentation of mobile data statistics among countries and its penetration and various causes and effects for the numbers. More importantly, we came to know about various campaigns of Aircel and the factors behind Aircel’s growth of 53% data revenue and 65% consumption. We had fun and informative contests for the group of about 25+ bloggers from the City.
To ensure that rural and urban consumers are benefited alike, Aircel introduced the Free Basic Internet of 1 GB with its Be Online with Aircel campaign for all Prepaid customers. This particular plan is in line with the concept of Data on Mobile a Necessity, free access with no entry barriers and no charging for basic internet. Customers of this plan have Always On, Always Free mobile data and the capability to use internet even when the balance is Zero. Instead of cutting off the internet after 1 GB, speed restriction is applied to the account to indicate the 1 GB free internet is exhausted.
Anyone watching the TV would have come across the ‘Green Dot maid’ who says the employer that she will see her Online. A popular advertisement that caught the attention of many for the green dot was this campaign to offer seamless and unlimited internet at affordable rates under the umbrella theme of ‘See You Online India’ campaign. This plan offers unlimited 3G/2G at Rs.55-65 for 2G and Rs. 95-105 for 3G customers. This plan is the Industry first from Aircel and has validity for 28 days. In line with the basic usage, this plan offers 20 hours of surfing, 12 hours of Facebook, 1000 emails (send or receive), 200 song downloads and 20 videos streaming as a part of its pack. The beauty of this plan is the capability to top up at affordable rates – 1 day, 10 days, 15 days and 30 days packs.
Aircel focus on internet is clearly evident with its product, offers and service innovation. It offers pocket internet, combo recharges, Data paper recharge, coupons through e-commerce, free voice with data and pack with NextG TV and also mobile internet pack with insurance and their reverse bundle offers with incentive driven smart phones.
Check out Aircel today and maybe we have an affordable mobile internet solution we are not aware of.
Posted on July 3, 2016, in Editors Corner, lifestyle and tagged #AircelBlogUpChennai, Aircel, blogger, Bloggers meet, data plans, free internet, India, Mobile phone, Tamil Nadu. Bookmark the permalink. 2 Comments.