Speaking Parrot : Imagining a World Sans Jingles
What is our world without Ads? Imagine… and for a second, the whole world seems to have stopped and gone on a time machine 60 years back. Though we cannot say advertisements were nil then, people had the option not to see it, the great advantage of having paper ads. Read it or ignore it or even better, make it into paper ball and play with it. What better use can it be for a paper than being made into conical containers of groundnuts, a real challenge to the mathematics genius in you to access their capability to make those near perfect conical shapes in seconds.
Now coming to our days, an imagination of a world without Ads brings a picture of angry mothers waiting to get a chance at me. Naturally with ads being the only major source to make the kids eat without much fuss, we cannot expect anything better. They are the sole voters of long breaks for advertisements wishing that it lasts longer and longer. There were even talks that the mothers of toddlers were behind the lifting of ban on time limit to advertisements in the programs of television channels, pun intended. Advertisements serve as child entertainers, a social cause indeed.
Another aspect of world without Ads is a revenue loss to our celluloid celebrities. On one hand, brand endorsement will cease to exist and so is the huge revenue they make out of it. It is so dull and boring to see our Indian cricket stars with plain blue colored shirts.
Also, in this fast paced world, faces come and go so quick that actors lose their public image soon. Wouldn’t we miss them? So what better way exists for them to be seen and kept in rotation than being a part of advertisements that also generates money in the times when the going is tough. People also get to see them as they age, before marriage, after marriage, and child birth etc. It also means that there is a chance for them to land in a sister or mother roles. So Advertisements do serve as profile managers to many.
And not the least, a world without ads is a closed window to the world. Else how do we see what is going on in the world? Ads motivate women to go for the latest designs, cosmetics, apparel, and what not. Husbands excuse. Reality shows and SMS contests will cease to exist and we will all miss that emotional turmoil and late night wait for declaring the winner and all its speculations and controversies. Hence advertisements push brands and corporate to take part in bringing common man to the fore. What do you say?
If you are good at creating an ad, go ahead and be a part of the Pepsi IPL in your own way. If your ad is chosen, it could play on TV during Pepsi IPL! Another interesting aspect, if you’re chosen as a finalist, you stand a chance of winning a prize amount of Rs.1 lakh! Get your creativity rocking and join the gang!