Our Good Old Amar Chitra Katha Now on iPad and Tablets
We have all grown up reading Amar Chitra Katha (ACK). The glorious depictions of our illustrious tales intrigued us as kids. As time passed, thecomic strips that we secretly read hidden between the pages of our history text books were replaced by Cosmopolitan. Times have changed so completely that kids today want everything at the snap of their fingers and choose the plasma screen over paper. Does this mean that storytelling through comics is a dying art?
It seems not. Reena Puri, the editor of Amar Chitra Katha, and who has had the privilege of working closely with Uncle Pai, says, “We are changing with the modern times. The way we conceptualize and design comics has changed. We have changed the shades of the colours that we use and we have younger artists who understand the needs of the younger generation.”
ACK is determined to reach the high-tech lot. “We realised that people these days prefer reading books on their iPad and tablets so we launched an application that enables readers to enjoy the journey digitally. When we design and conceptualize our stories, we also keep in mind how the product will appear on-screen. We plan to make all our collections available digitally.”
Ask her whether the trend of kids reading comics that depict the epics, Indian history and mythology is diminishing and she quips, “No, we still get hand-written letters and emails from our readers. It’s the parents who buy our products to educate their children about our great Indian stories.”
On the eve of Anant Pai’s first death anniversary this year, ACK Media paid a tribute to the creator of Amar Chitra Katha and Tinkle by launching a biography “Anant Pai – the master storyteller”. Reena, who has worked with Pai for several years, fondly reminisces, “I often used to tell him that he has covered almost all the stories but he would say that there are many stories yet to be told. Through this, we acknowledge the revolution that he brought about by creating Indian stories that needed to be told.”