Optimistic Tangerine Tango, a Radiant Red Orange Color is the Pantone Color of 2012
The world is about to look a lot more vivid: the Pantone Color Institute has named “Tangerine Tango,” a radiant red-orange, as the top color of 2012. The color experts have been amping up their selections each year, with the serene and calming turquoise in 2010 giving way to 2011’s honeysuckle, a warm, reddish-pink color meant to lift spirits and instill confidence.
But the current economic climate and frustrations call for something bolder this coming year. Pantone has turned to the “spirited reddish-orange” hue to “provide the energy boost we need to recharge and move forward.” Orange signals not only vitality, but also urgency and strength—associations that should resonate in a year where many are hoping to finally start seeing changes. “There’s the element of encouragement with orange,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “It’s building on the ideas of courage and action, that we want to move on to better things.
Eiseman’s background in psychology is put to good use in determining which color will specifically resonate in culture. In a statement, the color specialist explained that Tangerine Tango in particular is “hopeful and optimistic,” marrying the “vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow,” while maintaining a quality of sophistication.
So, how does one decide which color will be worthy of encapsulating the emotional state and pulse of the coming year? Pantone experts look for color influences in various industries, using trend forecasting and some psychology to understand what’s resonating. Colors are picked up from fashion, film, technology, art, popular travel destination, and “other socio-economic conditions.”
The electric color is likely to manifest itself strongly in fashion, as the color popped up all over the runways in spring collections, including those of Tommy Hilfiger, Nanette Lepore and Elie Tahari. A less expected, but still anticipated, venue for the color: the face. Pantone Universe is partnering with Sephora to launch seasonal makeup collections, and will present Tangerine Tango in a Color of the Year beauty collection in spring. Orange-red lips, nails, and even eye shadows are likely to be trendy next year, Pantone predicts.
Prominent colors for 2012
“Bright and Sun Bleached Yellow paired with Dusty Oceanic Blue, and Rich Purple that pops against Warm Terracotta and Citrus Orange: Cairo Yellow, Crescent Moon, Mountain Stream, Prism Lilac, Terra Cotta and Harem Orange” — Elie Tahari
Must-have item for 2012
“A Neon Tangerine lace tank — the rope lace is sophisticated for evening but the bright color makes it perfect for day” — Lela Rose
Fashion influencer insights for 2012
“Looking forward to spring 2012, it all comes full circle again, as Yellow is to be one of the key colors of the season. And there is sure to be a floral print or two among the collections that we’ll be seeing on the runways!” — Colleen Sherin
Inspiration for 2012
“We love the mix of hot neon colors with soft pastels, reminiscent of nature at its extremes: a powerful sunset, the ocean sparkling at dusk with flashes of lightning in the distance”— Nanette Lepore
On a conclusive note, for the less committal of us, Tango, neon, yellow colors would be ideal colors for a throw pillow or blanket to liven up a living space, or to energize a room as an accent wall. We’re not totally certain whether this burst of orange or neon will have a grand effect on some collective psyche, but, whatever works is fine, right?
Posted on December 30, 2011, in Attractions, Business, Fashion and tagged 2012 color, Color, color inspiration, color trend 2012, Elie Tahari, fashion, fashion insight, Nanette Lepore, neon colors, Pantone, tangerine tango. Bookmark the permalink. 2 Comments.