To promote the silk industry and create awareness of Silk Mark, a quality assurance label, the Chennai chapter of Silk Mark Organisation of India (SMOI) will hold an exhibition at Valluvar Kottam here from 7  December 2011 to 12  December  2011. The Expo will be open between 10 a.m. and 8 p.m. The entry fee is Rs.20.
  

The word ‘Silk’ evokes a Sensation, the touch of it creates an elation, the gaze makes us feel Exhilaration and the wearing of it causes Exaltation.

Natural Silk is the Nature’s bounty to the humankind unfolded in its finest and sensuous form. The enchanting sheen, amazing drape, enamouring feel and the affinity to radiating resplendence are its most distinct characteristics. The trance of Natural Silk, has made our ancestors make it as a part of all religious rituals. The tender silks adorned the wardrobes of the Emperors and Queens.

The effort to invent manufacturing of Natural Silk artificially has led to invention of host of fibres like Nylon and Rayon. The effort for an exact duplication of Natural silk is still on, but the Natural Silk remains as the Queen of Textiles in all its Glory.

The scientific work for invention of cheap imitation of Natural silk may be in progress, but in the market place there are numerous other textile materials sold in the name of silk ie. Art silk, Artificial silk and other glamorous names.

Please watch out, Silk Mark is here to help you to identify Silk – the Pure Silk !

The Consumers of Silk has long been having difficulty of identifying the pure silk from the host of other fibres, just like the Consumers of Gold in finding the purity of Gold. The Consumers and the genuine traders of silk had been demanding a measure from Central Silk Board in bringing in a fair practice in the Trade.

To promote the silk industry and create awareness of Silk Mark, a quality assurance label, the Chennai chapter of Silk Mark Organisation of India (SMOI) will hold an exhibition at Valluvar Kottam here from 7 December   2011 to 12 Deceber  2011.

“Authorised users of silk mark across the country will showcase their collection at the 4th edition of the Silk Mark Expo. Mulberry, Tussar, Eri and Muga silk items will be on display,” said P.M.Pandi, Deputy Director (Insp.) and Senior Executive, SMOI Regional Development Office. “Contests will be organised as part of the initiative to help consumers identify genuine silk. They will be given samples of mixed silk, non-silk and pure silk and asked to identify them,” he said, adding silk testing facilities would also form part of the expo. “Around 16 States will participate and more than 60 stalls will be put up,” Mr.Pandi told a press meet here on Monday.

“To become an authorised user of the Silk Mark, the company should first become a member of SMOI. Any member can become an authorised user by registering their name and executing a license agreement with the SMOI,” said Mr. Pandi. “The SMOI authorises the use of Silk Mark on the members’ products who have established credentials as manufacturers, retailers and exporters of genuine silk,” he added.

Mr. Pandi said if consumers have doubts about the quality of Silk Mark items, they can get them tested and confirm the genuineness of the silk at SMOI testing centres.

The authorised user will have to compensate the consumers if the complaint is genuine, he said. Consumers can contact the SMOI Chennai centre on 24892044 or 24894189. The Expo will be open between 10 a.m. and 8 p.m. The entry fee is Rs.20.

Members of Silk Mark all over India can be found here:

https://docs.google.com/spreadsheet/ccc?key=0AoYDgbL8gVkddEo4S09sbTdtNDFfR1B2bW5CU1k3ZUE&hl=en_US#gid=0

Silk Mark Executive, Chennai Chapter

Silk Mark Organisation of India, Central Silk Board,
28/22, K.K. Salai, Kaveri Rangan nagar,
Saligrammam
Chennai-600093

Fax : 044-23760108
Phone : 044-23760106

E-mail: chennai@silkmarkindia.com

http://silkmarkindia.com/