Authentic, Pure Silk Sarees Attested by The Silk Mark Organisation

The Kanchipuram Silk Sarees are famous across the globe. The glamour of the Kanchipuram silk sarees is in its colour contrasts. Temple borders, checks, stripes and floral (buttas) are traditional designs you will find in Kanchipuram sarees. In a genuine Kanchipuram Silk Sarees, body and border are woven separately and then interlocked together. The joint is woven so strongly that even if the sarees tears, the border will not detach.

Kanchipuram silk sarees are amongst the most superior silks in the world. Thanks to its double warp and double weft.  The durability of Kanchipuram silk comes from the fact that it is made of twisted silk yarn-three yarns twisted together into one. This is what gives Kanchi silk its sheen. The raw silk comes from Bangalore and China, and the zari comes from Surat. The zari is made of silver dipped in gold and does not lose its luster over time.

The appeal of the fabric is universal. In 1944, Lady Hope, wife of the then Governor of Madras-Sir Arthur Hope, visited the Madras Handloom Weavers’ Co-operative Society’s `emporium’ in Esplanade, Madras. This co-operative society had two other `emporiums’ one in Walajah Road, and the other on Pycrofts Road. Lady Hope was so impressed by the Kanchipuram silk she saw, that the observed that a visit to the showroom must be on the itinerary of every visitor to Madras!

In the early 1900s, Chennaiites shopping for Kanchi silk sarees made a beeline to Town. Joshi, N.C. Baluswamy Iyer and Sri Lakshmi Silk House both in Nainiappa Naicken Street, and Kewalram’s `The White Shop’ in Rattan Bazaar were some of the popular shops in the area. Natesa Iyer and Sampoorna Sastri in Mylapore were also popular.

The traditional designs were pevan pettu, vaira oosi, hamsam, mayilkannu and rudraksha. There were also what were called `poothotti pudavais’ which were a must for brides from affluent families. These had rich floral patterns in zari in the body of the saree.

But in tune with the demands of women for novelty, manufacturers began to come out with new designs, especially to coincide with Deepavali. They experimented with different colours and different designs, and even gave every new Deepavali saree a unique name. There used to be a particularly beautiful shade of blue introduced in the 40s called `M.S.’ blue, named after the great singer M.S. Subbulakshmi! In the 50s `uzhavar’ pallus were famous-with the pallu showing a farmer ploughing his field. There were the equally popular `hamsa Damayanthi pallus’ too. Soon after the LIC building in Mount Road came into existence, `L.I.C.’ borders were a big hit for sometime, although the design in the border bore no resemblance to the L.I.C. or any other building for that matter.

The Kanchi silk saree of today has innovative ideas in design. A visit to any of the shops in the city shows the extent of innovation. In each saree we see creativity and originality at their best.There are sarees with different kinds of embroidery-kasuti, kantha, zardosi, kundan, to name a few. There are all kinds of themes on sarees. If it is the Tirupati temple vimanam and the Rameswaram corridor on the pallus in one shop, it is the photo saree in another, where a photo of an important event in the family is digitised, and incorporated in the pallu.

A golden moment framed in silk! Even fairy tales from the West find a place on pavadais! If one saree charms with its painted pallu, another overwhelms by the fact that two different scenes are seen when the same pallu is viewed from two different angles!From one angle one sees an elephant hard grazing contentedly, from the other a group of Bharatanatyam dancers in difference poses!

Aesthetically modern

The Silk Mark Organisation of India attests to the purity of silk in a saree by assigning to it the `silk mark.’ Sarees that have this hologram are of pure silk.

The Kanchipuram silk sarees has retained its old world charm, and yet has assimilated modern trends. It is resilient enough to retain its primacy in the traditional scheme of things, and yet pliant enough to accommodate innovations. It is rather like Tamil Nadu itself, a beautiful blend of tradition and modernity.

Shopping for Pure Kanchipuram Silks

At Kanchipuram

Arignar Anna Silk Co – Op Society K.H -1

Show Room 1: 498-499, Gandhi Road, Kancheepuram – 631501.

Phone : 044 – 27229019, 27222148

Show Room 1: 107, Gandhi Road, Kancheepuram – 631501.

Phone : 044 – 27231373

Email: annasilk_kcm@dataone.in

Website: Anna Silk Co operative Society

At Chennai

Pothy’s brings to you authentic and designer Kanchipuram silks in a wide range of colour combinations, designs and patterns, these are designed to make you feel traditionally fashionable and can be worn on my special occasion. All our sarees bear the silk mark which assure you 100% pure silk, so go ahead and make your choice today.

Pothys Chennai

No:15, Nageswara Rao Road, Panagal Park,

Chennai – 600 017. Tamil nadu,India

Phone: 43966333 / 24310901 / 02 / 03

E-mail: info@pothys.com

Mr. J.Rajkumar – AGM

Mob.No. 9840379351

E-mail: ccdesk@pothys.com

Article Source: The Hindu

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Posted on November 21, 2011, in Fashion and tagged , , , , , . Bookmark the permalink. Leave a comment.

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